The Olympics for Nike always meant the moment when Snowboarding would be on the world stage. So over two years out we were planning athlete scripting, planning full content journey such as Nevernot and the multiple bodies of editorial that funneled from that.

Through the Olympics, we saw 4 medals including Gold in the mens Slopestyle for Sage Kotsenburg who we signed onto Nike eyewear in the days before the event to ensure significant branding in the games.

We also had the opportunity to build product for riders from Norway, Switzerland, Germany and Iceland and so went for the opposite of where the rest of the market would be (garish loud colors) and opted for all black with simple clean branding.

Knowing that innovation is at the heart of the company we also came out with an industry first, boots with lights on. Our product team was way ahead of the game….

We partnered with POW gloves to get some of the best quality mitts to ensure along with the outwear we had always on branding.