The Nike One Tight
We began with the idea to solve the problem that consumers were struggling to identify with a tight from Nike that they really loved. We solved for this through positioning work, focused copy and drivers to our ecosystem in new and pioneering ways.
Reimagine Sport
To fully get teams to understand how the odds are stacked against women because of the Patriachy of Sport we made this video which inspired the dream crazy series of content throughout 2019.
Sustainability
When Nike began its focus on sustainability, I was on a Taskforce focused on how to unlock thinking around the company from the big picture projects down to why we use so many disposable coffee cups on campus. We built this out as a simple way to get people to think differently.
Apple/Beats x Nike
When Apple and Nike extended their partnership to include the Beats family, we needed a way to show the opportunity ahead of the three groups. We built this video to present in Cupertino in 2018.
Never Not Snowboarding
To launch our two part film we created 3 very different trailers to speak to different audience groups. This was for the more narrative based consumer who has been in snowboarding for a longer term already.
Epic Training London
To launch the Metcon, we built out an event to invite 50 of the most committed members of the Crossfit community to a one of a kind event in Central London.
We worked with Phil Young and Brinkworth design to bring this to life.