Vetsak :
Go to Market Strategy USA
At the beginning of 2022 I was approached by one of the worlds leading couch companies, Vetsak, founded between South Africa and Germany to help them with their market entry strategy into the US.
With the objective of a clear route to market the goal also included that the plan would be water tight for a capital raise.
The go to market strategy included :
Recommendations and testing key zip codes for cost of customer acquisition based on my hypothesis based on disposal income, employment levels and my own knowledge of the US.
Key marketing tactics that would resonate with the chosen zip codes to ensure the brand makes an impact locally.
Introduction and recommendation to local agencies to take the strategy into tactical execution.
Competitor analysis and strategic partner recommendations for the brand to scale in the US
