Jonathan Weaver
Focused on building brands through Consumer Driven Strategies and execution in partnership with Global Brands. Ready to unlock your potential.
Brand Strategy
Always beginning with where our consumer is and where we have opportunities to serve them better. Focusing on an identiable objectives with clear strategies to bring the plan to life.
We specialize in work in tandem across product creation and consumer facing work ensure we are able to manage a consistent story end to end.
Sports Marketing
With 10 years experience with Industry leading brands I have built multiple best in class programs in this space. Many of the practices being have been taken and adopted industry wide including physiotherapists & chefs being on the road with athletes along with goal setting programs.
From the inner workings of how to create an athlete/influencer strategy all the way to seeking, signing and serving those protagonists.
Content Creation
The role of content has never been more important. Through a vast network of global creators we can capture and bring stories to life that resonate.
We then power up the ecosystem curating and targeting specific consumers based on their journey with us.
Areas of Focus
Women’s Athleisure
An inspiring 5 years experience in this space has given me a deep understanding of the nuances it takes to engage the female consumer, validate her interest and then incentivize to purchase.
Its a continually evolving market which requires longer to adopt, with trends changing quicker than ever before so the need for tactics to meet those needs has never been greater.
Fitness Industry
From launching the industry defining Nike Metcon to developing fitness boutique specific footwear I’ve worked at every step of the process to learn about an exploding market.
That has also given me a wonderful set of contacts to call on within this industry from gym owners to trainers. Its a very exciting business and one that can be used to anchor many new product launches.
Action Sports
Leading multiple marketing teams for over 10 years across brand & sports marketing has been one of the most inspiring times of my career seeing the passion and commitment every one brings every day.
Whether its launching a brand or gaining market share I am able to bring significant knowledge to the space.
