Business & Marketing Leader focused on Consumer Driven Strategies & Execution to grow Brands.
Brand Strategy
Always beginning with where our consumer is and where we have opportunities to serve them better. Focusing on on tangible objectives with clear strategies to bring the plan to life.
I specialize in working both up stream with product creation along with bringing content ecosystems to life to deliver the consumer a consistent end to end story.
Sports Marketing
With 10 years experience with Industry leading brands I have built multiple best in class programs in the athlete, ambassador space. Many of the practices being have been taken and adopted industry wide.
From the inner workings of how to create an athlete/influencer strategy all the way to seeking, signing and serving those protagonists.
Content Creation
The role of content has never been more important especially as we tailor for target consumer groups. Through a vast network of global creators we can create and bring stories to life that resonate.
From concept to content capture to roll out, we have an agile team ready for the hungry demands of the digital ecosystem.
Industry Experience
Women’s Athleisure
An inspiring 5 years working in this space has given me a deep understanding of the nuances it takes to engage the female consumer, validate her interest and then incentivize to purchase.
It’s a continually evolving market which requires longer to adopt, with trends changing quicker than ever before so the need for tactics to meet those demands has never been greater.
Fitness Industry
From launching the industry defining Nike Metcon to developing fitness boutique specific footwear I’ve worked at every step of the process to learn about an exploding market.
That has also given me a wonderful set of contacts to call on within this industry from gym owners to trainers. It’s a very exciting business and one that can be used to anchor many new product launches.
Action Sports
Leading multiple marketing teams for over 10 years across brand & sports marketing has been one of the most inspiring times of my career seeing the passion and commitment every one brings every day.
Whether it’s launching a brand or gaining market share I am able to bring significant knowledge & expertise to the table.